Are you preparing to start a new business venture, attempting to pivot into a new direction or launch a new product category? A detailed review of the prospects for a business or product within a potential market is essential to eliminating risk and ensuring success. This workshop will help you explore the viability of your idea using a simple feasibility framework.

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Who Should Attend?
1. Individuals considering starting a new business;
2. Existing business owners who are considering launching new products or services

You will learn how to:
1. Identify the best opportunity of those you are considering or find other opportunities;
2. Define the product and its uniqueness in the way the market needs to understand it;
3. Research the target market(s);
4. Conduct a competitive analysis;
5. Estimate the risks, investment, profitability and break-even required.

Our Facilitator:
Dr. Staci Lugar Brettin is Assistant Professor of Marketing and Management at Indiana Tech, where she teaches courses in management, leadership, marketing, and entrepreneurship. She holds a Doctor of Business Administration from Anderson University, a Master of Business Administration from Bethel College, and a Bachelor of Arts in International Business from Ball State University. She has published several articles on entrepreneurship in the Business Education Innovation Journal.